Hello, we’ve been approached by a new client inquiring about doing brand research, including social listening on social media networks, and I wanted to check with you if social listening was a service that UO offers in Latin America.

The product category is air care (consumer only). It will most likely be focused on product types such as candles, room sprays, diffusers etc. The client has shared that they expect there will be a few large mainstream brands that will be of interest to their client. That is still being defined.

The client is interested in what consumers are saying on various social platforms about the products and about the specific brands. They are very interested in quantifying the amount of consumer comments and in conducting a qualitative analysis of what exactly is being said (this will be defined later). The client already has a lot of research on these areas and feels social media commentary is a missing piece for them.
 