<p>When we talk about&nbsp;<strong>Link Building</strong>, we refer to one of the most popular&nbsp;<strong>off-page SEO&nbsp;</strong>marketing strategies. It is very likely that you have heard about Link Building in&nbsp;<strong>content strategies, SEO, and digital reputation</strong>.</p><p>It would also not be strange if the concept confused you a bit. (We are the first to admit that Link Building can be difficult to understand.) But this is the good news: we will make it very easy and practical for you.&nbsp;</p><p>Learn&nbsp;<strong>what a Link Building campaign is and what it is for</strong>.</p><p>&nbsp;</p><h2>A Simple Definition of Link Building</h2><p>In a nutshell,&nbsp;<strong>Link Building is a technique that allows us to get relevant links that point to a website</strong>. As a result, quality links drive traffic to your site and make it easier for search engines to find and rank you.</p><p>In addition, they help build a relationship between authority sites, reinforcing the relevance of their content and the trust users have in them.</p><p>It is essential to practice&nbsp;<strong>Link Building ethically</strong> and through approved methods for obtaining links, avoiding certain frequent methodologies that have no value and can be penalized by Google.</p><p>Some of them are, for example, the generation of their own sites to increase the number of links or the systematized purchase in marketplaces.</p><p>&nbsp;</p><h2>And… What Is a “Link Building Campaign”?</h2><p>Purchasing a random link is not Link Building. For the technique to be effective and all its benefits to impact a website, it is necessary to design a Link Building campaign and follow all of the required stages:</p><p>&nbsp;</p><h3>1. Backlink audit</h3><p><strong>Backlinks</strong> are all the links pointing to a site today. The first step of a Link Building campaign is to perform a deep audit of the site's backlink status, using specialized tools. Some factors to review are:</p><ul><li>Quantity</li><li>Quality</li><li>Source</li></ul><p><br></p><p>How many, where are they coming from, and what type of traffic or authority are they driving to the site are some of the questions that you should&nbsp;</p><p>In this process, you can be surprised and discover that, for example, we have&nbsp;<strong>toxic backlinks</strong> pointing to our domain from poor quality sites or penalized content.</p><p>The audit detects a series of useful findings to determine the action plan and calculate evolutionary progress.</p><p>&nbsp;</p><h3>2. Goals</h3><p>We will set specific and measurable objectives depending on the backlinks status, the available budget, and the KPIs&nbsp;we seek to improve.</p><p>Link Building, like most SEO strategies, is a technique which results will have impact in the medium to long term.</p><p>In the meantime, we will work to strengthen the domain’s authority (selected main KPI, in addition to organic traffic.)</p><p>&nbsp;</p><h3>3. Keyword strategy</h3><p><strong>Keywords</strong> are the connectors between the links and the website's content.</p><p>Within a Link Building campaign it is necessary to design a specific map of keywords, which will help implement the content strategy and&nbsp;<strong>anchor texts</strong> (texts on which you place the actual links.)</p><p>&nbsp;</p><h3>4. Media map</h3><p>Based on the three previous steps (backlinks, goals, and keywords) we will have to create a media map.</p><p>This is one of the most delicate stages of the Link Building campaign since, in general, there are many agencies or sellers of fake or own links.</p><p>The ideal is to contemplate sites of great authority, with positioned brands and relevant content for the niche of users who perform searches through our keywords.</p><p>Another important aspect is the&nbsp;<strong>TLD of the domain</strong>. If our Link Building campaign is running in a specific country, it is recommended to use a regional TLD (for example, “.uk” or “.us”).</p><p>Depending on the analytical tool that we use, we will find different indicators of quality and authority of a site. For example,&nbsp;<em> 'Authority Score'</em> or&nbsp;<em>“Domain Trust”</em>.</p><p>Finally, it is important to note that when we talk about 'media map' we are not only referring to websites.&nbsp;<strong>We can also link to social media accounts, podcasts, and many other platforms that allow linking.</strong></p><h3>&nbsp;</h3><h3>5. Content generation</h3><p>A Link Building campaign is useless without quality content to back it up.</p><p>Depending on the selected keywords, it is possible to create a calendar of publications that add value on the different topics that are related to the site. This technique is called&nbsp;<strong><em>“topic clusters“.</em></strong></p><p>The content is published in the chosen media and includes a&nbsp;<strong>“dofollow” link</strong>. This means that they convey the authority of the linked page in the anchor text.</p><p>In turn, the anchor text should look natural and organic, not contain a branded keyword, and avoid generic wording.&nbsp;<strong>Let's see an example of correct and incorrect uses of anchor text:</strong></p><p>&nbsp;</p><p><strong>Incorrect use:</strong></p><p><em>“To discover all the fashion shoes that will set the trend for the next spring season,&nbsp;</em><strong><em>click here</em></strong><em>”.</em></p><p><strong>Correct use:</strong></p><p><em>“This coming spring season is expected to see a revival of many&nbsp;</em><strong><em>fashion shoes</em></strong><em> that were all the rage in the '90s.“</em></p><p><br></p><p>Some Link Building strategies may suggest a combination of links with&nbsp;<strong>“no-follow“ tags to</strong>&nbsp;make them look more organic and natural, and ultimately optimize your content for Google bots to the max.&nbsp;</p><p>In any case, the most important thing when creating content for a Link Building campaign is to&nbsp;<strong>add value and respect the relevance between a site and the linked one</strong>.</p><p>&nbsp;</p><h3>6. Control</h3><p>Although all SEO techniques require monitoring and control, a Link Building campaign implies a constant check-up of the state of the links and the content.</p><p>It is important to remember that, to some extent, we depend on other sites and what happens to them.</p><p>That a site removes content, loses a link, or modifies its condition are frequent problems that we can find and for which we must draw a quick solution.</p><p>&nbsp;</p><h2>A Brief Review of a Link Building Campaign Advantages&nbsp;</h2><p>Now that we are on the same page about&nbsp;<strong>the stages of a Link Building campaign</strong>, from the backlinks audit to the goals, keywords, media map and content, it’s time to review what is the point of running it:&nbsp;</p><ul><li><strong>Domain Authority</strong> – As new and better backlinks point to our website, the domain authority will grow, as will the trust indicators.</li><li><strong>Organic traffic</strong> – All users who click on the backlinks of a campaign will form a new flow of organic and qualified traffic, strengthening the main keywords.</li><li><strong>SEO positioning</strong> – Google bots will take into account the two previous advantages to give our website a better position in the SERP.</li><li><strong>Online reputation</strong> – All the domains that are part of the media map will be, in some way, recommending our website and showing Google that there is a semantic link with it.</li></ul><p>&nbsp;</p><h2>Shall we start?</h2><p>If you found all of this as exciting as we do and feel your site needs a backlink audit,&nbsp;<strong>connect with us for a free express diagnosis</strong>.</p><p>Our team of&nbsp;<strong>SEO specialists</strong> executes Link Building campaigns for partners and clients around the world, both ethically and carefully accompanying them on their digital transformation journey.&nbsp;</p><p>We are ready to start! What about you?</p><p><br></p><p>&nbsp;</p>